Upland maps digital property onto the real world — and we've built an extensive footprint here. Our holdings run under the Hollywood Freeway Chickens (HFC) banner: manufacturing plants, retail shops, and nursery operations spanning cities across the globe, all visitable in-game.
A real, working portfolio — manufacturing, retail, and nursery operations across seven locations and four continents. Not a land grab; a connected operation you can actually visit.
Upland is the steadiest of our zones — a real operating portfolio that grows deliberately. This page is the whole footprint, kept clear on purpose.